Matchbox

Matchbox is one of the most iconic die-cast toy brands in the world, known for its realistic, small-scale vehicles that fit in your pocket. Founded in 1953 by Lesney Products in the UK, the brand got its name from its original packaging — cars sold in boxes the size of a matchbox. Unlike many fantasy-themed toy lines, Matchbox focused on true-to-life models of everyday vehicles, including cars, trucks, buses, emergency vehicles, and construction equipment. Its educational and realistic approach made Matchbox a favorite among both kids and collectors. Now owned by Mattel, Matchbox continues to produce 1:64 scale vehicles with an emphasis on authenticity, innovation, and global vehicle representation.